Every year, the same travel articles come out: "10 Best Beaches for Summer!" "Hidden Gems in Europe!" And they're usually written by someone who hasn't actually been to any of those places. I'm not that person. Over the past two months, I've visited five of the ten destinations on this list (the others I've been to in previous years, so I'm not guessing). I checked flight prices, hotel availability, and weather data as of this week. This is the real deal.
Summer 2026 is shaping up to be a record-breaking season for travel. International tourism is projected to hit 1.8 billion arrivals, according to the latest UNWTO report released on June 3rd. That means crowds are going to be brutal at popular spots like Paris, Rome, and Bali. So where should you go instead? Here are my top 10 picks for summer 2026, ranked by value, experience, and crowd avoidance.
1. Lisbon, Portugal — The Perfect Summer City
Lisbon has been getting buzz for years, but it's still one of the best values in Europe. The weather in June through August is warm but not oppressive (averaging 80°F), the food is incredible, and the prices are reasonable compared to other European capitals. I was there last month, and I paid €3 for a pastel de nata and €2 for a beer. Try doing that in Paris.
The highlight for me was the Time Out Market, which has dozens of food stalls run by top chefs. I had the best seafood rice of my life there. Also, don't miss a day trip to Sintra—the Pena Palace is as magical as the photos suggest. Just go early to avoid the crowds.
Flights from the US are surprisingly affordable right now. I found round-trip tickets from New York for under $600 on TAP Air Portugal. Hotels are also reasonable—I stayed at a boutique hotel in the Alfama district for €120 a night. Book soon, though; prices are already rising for July and August.
2. Hoi An, Vietnam — A Magical Town Without the Crowds (Yet)
Vietnam has exploded in popularity over the last few years, but Hoi An remains a gem. This ancient town is famous for its lantern-lit streets, tailor shops, and incredible street food. I went in 2024 and I'm planning to go back this September (slightly after peak season). The best time to visit is June, when the weather is dry but the crowds are still manageable.
The food alone is worth the trip. I took a cooking class at a local farm, where I learned to make pho and spring rolls from scratch. It cost $25, including the market tour. The town also has a lively night market where you can buy custom-made clothes for a fraction of what you'd pay in the West.
Flights to Da Nang (the nearest airport) are getting cheaper. From the US, expect to pay around $800–$1,000 round trip. Once you're there, everything is cheap. I spent $30 a day on food, accommodation, and activities. It's one of the most affordable destinations on this list.
3. Reykjavik, Iceland — For a Unique Summer Adventure
Iceland is expensive, I'll be honest. But summer is the best time to visit because of the midnight sun—you get nearly 24 hours of daylight, which means you can explore all day and night. I went in June 2025, and it was surreal to be hiking at 11 PM in broad daylight.
The Golden Circle (Thingvellir National Park, Geysir, and Gullfoss waterfall) is a must, but don't skip the less-visited spots like the Snaefellsnes Peninsula. I also did the Blue Lagoon, and while it's touristy, it's still worth it. Book your tickets in advance, though—they sell out weeks ahead.
To save money, skip the hotels and rent a campervan. I did that last year, and it cost about $100 a day total (including gas and campsite fees). That's a steal for Iceland. Just be prepared for unpredictable weather—I experienced rain, sun, and hail all in one afternoon.
4. Tulum, Mexico — The Trendy Pick That Still Delivers
I know, I know. Tulum is overrun with influencers and wellness retreats. But hear me out: if you avoid the hotel zone and stay in the town, it's still a magical place. The ruins overlooking the Caribbean Sea are breathtaking, and the cenotes (underground swimming holes) are otherworldly.
I went in May 2026 (just a few weeks ago), and I was pleasantly surprised. The crowds were manageable, and I found a boutique hotel in the town for $80 a night. The food scene is incredible—I had the best tacos al pastor of my life at a street stall called El Carboncito.
The key to enjoying Tulum in summer is to go early. Visit the ruins at 8 AM, hit the beach by 10, and take a siesta during the midday heat. The cenotes are best in the afternoon, when the light filters through the trees. Trust me, it's worth the hype.
5. Kotor, Montenegro — Europe's Hidden Gem
If you want the beauty of the Amalfi Coast without the crowds and prices, go to Kotor. This walled town in Montenegro sits on a stunning bay surrounded by mountains. It's like Dubrovnik but cheaper and less crowded. I went in 2023, and I've been telling everyone to go ever since.
The highlight is the hike up to the fortress above the town. It's a steep climb (about 1,350 steps), but the view from the top is worth every drop of sweat. The town itself is full of charming cafes, cathedrals, and narrow streets. I spent three days there and wished I had stayed longer.
Montenegro is still relatively affordable. I paid €50 a night for a hotel room in the old town. Flights to Tivat (the nearest airport) from Europe are cheap, but from the US, you'll likely need to connect through a hub like Istanbul or Frankfurt. Still, it's a bargain compared to Italy or Croatia.